International DNA paternity testing firm easyDNA recently signed an agreement with local company DNA Check to promote DNA testing services in the Democratic Republic of Congo.
Kent, UK – 01/07/2008 – easyDNA, a leading DNA testing firm, announced it has signed anagreement with DNA Check, a local company specialized in the provision of testing services, to develop the DNA testing market in the Democratic Republic of Congo.The agreement covers a number of aspects of the service including full technical and marketing support by easyDNA. A dedicated site has also been established to further assist in the marketing of easyDNA’s wide portfolio of DNA testing services.
Apart from promoting the tests within local hospitals and clinics, a number of television appearances and other promotional events are also expected to be carried out by DNA Check to generate increased awareness about DNA testing in Congo.
Commenting on this development, Sales and Marketing Director Andrew Alexander, said, “easyDNA is constantly working on expanding its geographic reach. We have had a few enquiries from this country in the past, therefore when we were approached by DNA Check, we felt it was a good opportunity to team up with a local entity to better service the market. We look forward to building our presence in the DNA paternity testing market in this country and surrounding areas.”