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TORONTO, CANADA 15/09/2009 – The well-known DNA testing firm, easyDNA, has announced the opening of its 16th regional administration office worldwide.
The most recent office opened by easyDNA is situated in Romania, and the firm had already benefited from the new office only one month after opening. There has been a significant increase in orders for a number of DNA tests, including DNA forensic testing, relationship tests and paternity tests, and by launching this new office, easyDNA has underlined its policy of expansion worldwide.
The presence of local people speaking their own language is recognized by easyDNA as being an important aspect of securing business overseas and their experience is that people associate those that can speak their own language as being more trustworthy than those are that cannot. For this reason, personnel staffing the Romanian office are bilingual and trained by the firm to be able to answer the technical and scientific questions that may be asked of them by prospective clients.
This approach to customer service by easyDNA demonstrates the importance the company places on supporting potential clients and that the firm has the right psychological approach to instilling confidence in those that they would have as clients. The business regards customer support as being just as important as having their product accredited to international standards.
If that needed proof, then the number of inquiries being received from other Balkan states in the area should provide it. There can only be one reason why the inauguration of a local office with bilingual and highly trained staff should result in a surge of order queries.
In addition to Romania, the other international offices of easyDNA are USA and Australia with two each, Canada, New Zealand, UK, Ireland, Belgium, Italy, Republic of Congo, South Africa, Nigeria, India and Mexico.
According to the firm's Director of Marketing and Sales, Andrew Alexander, "We have committed ourselves to expansion into new international markets, but our customers' needs will always take precedence over any other consideration. The major commitment of easyDNA is to our customers and clients, and to provide them with the best possible service, support and quality of product.
For that reason we will provide a network of regional offices worldwide so that, where possible, customers can have access to a local office staffed with people that speak their language. Where possible, each office will be staffed with multilingual employees who will enable all customers to have a choice of languages in which to have their concerns and fears discussed, and so received the best possible service from easyDNA.
We shall continue our program of international expansion into 2010 and beyond."
The DNA Relationship Testing, DNA paternity testing and DNA Forensic Testing offered by easyDNA are reliable and accurate, and the quality systems audited and accredited to ISO 17025 and AABB standards. Our services are offered to public bodies and private clients through sixteen worldwide regional offices, and our analytical equipment consists of the best possible DNA identification instrumentation available. |
