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An agreement has been signed recently between local firm DNA Check and leading international DNA testing company easyDNA on the promotion of DNA testing in the democratic republic of Congo. Toronto, CANADA - 01/07/2008 DR Congo firm DNA Check, a local company specializing in various forms of DNA relationship testing, has signed an agreement with leading international DNA screening company easyDNA to combine their expertise in improving the awareness of DNA testing techniques with the Congo. easyDNA will provide the technical expertise and marketing support for the agreement that will involve DNA Check carrying out promotions on TV and in local clinics and hospitals. A website has also been set up to assist in marketing the wide range of DNA screening services offered by easyDNA. The Sales and Marketing Director of easyDNA, Andrew Alexander, feels that this is a good opportunity for his company to expand in the African continent. “We are constantly working to expand our presence throughout the world, and had previously had several enquiries from DR Congo before DNA Check contacted us. An agreement with a local company seemed like a good way to improve the understanding of the scope and availability of DNA testing in the Congo, and enabling both firms to service the market more comprehensively.
We are looking forward to this expansion and expanding our services in this part of Africa. DNA Check will be working with easyDNA in improving general awareness of DNA testing in Congo, and will be involved in a number of promotions in addition to the TV appearances. |
