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28/02/2007 - Australasian Expansion Increases Global Reach for easyDNA

The highly regarded DNA testing specialist easyDNA has continued its global expansion, offering its DNA testing services to Australia and New Zealand customers.

Toronto, CANADA - 28/02/2007 Leading DNA Paternity and Forensic testing specialist Company, easyDNA, has continued its global expansion strategy by opening offices in Australia and New Zealand.The company has announced two administration offices offering DNA testing services to New Zealand and Australian customers, offering them the opportunity to carry out tests such as DNA Paternity screening, Forensic DNA testing, Ancestry testing and others involving proving or disproving biological relationships.

Rather than rely solely on the offices and technical sales staff in these large countries, easyDNA has established websites dedicated to offering their services to each of them. Each website provides a list of the DNA screening services available with an explanation of how each can be used. It is also possible to buy the test kits online and payment is generally by credit and debit cards, although other arrangements might be possible if you contact the relevant office. Prices are provided in the local currency and any questions that prospective clients may have will be answered.

The sales and Marketing Director of easyDNA, Andrew Alexander, stated, "It is appropriate that we have finally expanded our DNA testing services in Australia and New Zealand, because the ownership of easyDNA partially involves an Australian interest. Not only that, but awareness of what DNA testing is about is high in both countries, and is commonly used here to confirm paternity and other biological relationships, and even to check up on the fidelity of partners."

"We therefore have a higher degree of competition here than in many other countries, but believe that our commitment to customer service will distinguish us from our competition.easyDNA has a policy of continuous improvement in customer service and we understand the stresses that clients are put under when awaiting test results.That is why we have reduced the price of our express service by up to 30%."

 
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